🔓 Unlock the Power of Conversion 🔓: Discover the Secret To Getting The Yes!
Hey Code Breakers,
Welcome to this week's Code Breaker Newsletter, where we share some of the best insights, tips, and stories on how to break the code on your market and unlock the potential within your business.
Today I want to talk about conversion.
Conversion is what you want. It’s what everybody wants. Yes, even your buyers want to be converted. That’s why they’re reading or watching what you’re putting out in the market.
When you learn how to convert someone from lurker, to watcher, to consumer, to buyer, to raving fan, you’ve officially cracked the code on your market and unlock the potential within your business.
Unfortunately, there are a number of stumbling blocks that prevent conversion, and the majority of the time, it’s not what you think.
Give Them An Experience First
If you’ve ever mapped out your customers journey, you know there are a number of conversion points along the way. At the very basic level they might need to convert from an ad, to your post, to your newsletter, to your workshop, to a strategy session, to a first-time buyer, and eventually a lifelong customer.
And that’s not even discussing the micro commitments you ask them to make along the way. The reasons they don’t convert can be many:
You didn’t hook their attention to begin with.
You didn’t give them enough of a reason to stick around.
Shiny object syndrome.
You didn’t offer enough value.
You confused the hell out of them!
If you’re struggling with the first three bullets, be sure to go back and review previous Code Breaker Issues #001, #002, and #005.
But in relation to bullets four and five, let’s discuss 3 specific ways you can shift your messaging and increase your conversions on the front end of your customers journey.
Method 1: Increase The Value You’re Providing!
If you’ve done the first parts correctly and you’ve hooked your prospect, kept their interest through a compelling story, and they’re still not converting then it typically comes down to one of two things. The first is that there just isn’t enough value.
Yes, it’s true that value is in the eye of the beholder, but there’s also something to be said for increasing the perceived value of what you’re providing. Here are three ways you can do that in your posts:
Share how you learned it or earned it!
Increase the value in what it is you’re offering by letting them know the years of blood sweat and tears you had to put in to acquire the knowledge you’re sharing.
This is why you see successful post share that they put 20 years of experience into this one guide or interviewed 50 of the leading experts in the field or invested $100,000 of their own money to learn “x” so you don’t have to.
Tell them what it would cost!
For instance, if they were to book a private consultation with you, how much would you charge them to deliver on what you’re offering?
For instance, I’ve got a free 60 minute workshop I’m putting together that clients pay me $15,000 to consult with them on. Is that something you’d want to sign up for?
Share a series of testimonials.
One thing all B2B sales consultants and NLP coaches could and should be doing more of is capturing and sharing testimonials. Yes, even for a free lead magnet or low-ticket item.
“The Reflections Starter Pack is the best I’ve ever read. It has given me a clear understanding of NLP and how to apply Nate’s Success Philosophy in my everyday life. I’ve paid other “guru’s” way more than I care to admit for what Nate shares here for free.”
Method 2: Only Provide One Call To Action (CTA)!
I know, I know, it’s tempting to provide your prospects with options. Who doesn’t love options. But when you provide prospects with options they just get confused.
If you’re the type of person who likes to end your posts with “like this post, share it with someone who need to see it, and leave me a comment” you’re expecting too much from your prospect. You want to be clear and direct with the action you want them to take.
Here’s a few simple examples you can use:
"Get Your Free Trial Now!"
"Download Your Exclusive Guide"
"Start Your Journey to Success Today"
"Claim Your Limited-Time Offer"
"Join Our Community for Exclusive Benefits"
"Unlock Your Full Potential - Enroll Now"
"Book Your Free Consultation"
"Subscribe for Insider Tips and Updates"
"Shop Now and Save Big"
"Take the First Step Towards Your Dream - Sign Up Now"
Method 3: Actually Give Them A Call To Action!
Sometimes, when you have a post that’s sole purpose is to build reciprocity, it’s ok to leave out a call to action, but even then it’s risky.
Why? Because the vast majority of people will not go out of their way to do something unless they are compelled to do so. That means you have to call them to action. That’s why it’s called a CTA for pete sake. But, I still see a number of posts without a call to action. Even if you don’t have anything specific to offer them that’s related to your post, ask them to like the post, share the post, follow your channel. Only give one, as I’d shared above, but yes, give them a call to action.
When you put these methods together and you increase the perceived value in what you’re providing, you give a clear call to action, and yes, you actually give a call to action, you’ll see you’re conversions start to increase.
And if you want an inside view of my journey as an entrepreneur, where I share my reflections on life, business, and parenthood, sign up for my daily newsletter Reflections here.
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