The Code Breaker - Issue #074

How to turn chaos into structure—and content into clients.

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Let me tell you about “Kara the Content Queen.”

She posted daily. She was on all the platforms. Reels, tweets, carousels—she did it all.

But despite the effort…

👉 Her calendar was still empty.

👉 Her followers didn’t buy.

👉 Her email list barely grew.

Kara wasn’t lazy. She wasn’t untalented.

She was just drowning in content chaos.

She didn’t need another app.

She didn’t need better Canva templates.

She needed structure.

She needed a content operating system.

So I gave her mine.

And now, I'm giving it to you.

It’s called NT7™ (and yes, that is a tip of the cap to Jenna Kutcher's JK5)

It's a content strategy so simple, you can build it in a Google Doc…

…and so effective, you can use it to attract $100K in sales without ads, without ai, and without selling your soul.

So Kara plugged it in.

Followed it.

Stuck to it.

And 90 days later? She had a waitlist.

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The 4 Core Principles Behind the NT7™ Content Strategy

1. Simple Scales. Complexity Fails.

You don’t need to be everywhere. You need to be consistent somewhere long enough to figure out what works.

When you try to be everywhere at once, you miss the opportunity to recognize patterns.

Instead of building on one platform, you trade that to go nowhere on all.

2. Disciplined Execution Wins.

Success doesn’t come from one viral post. It comes from showing up daily with a system that compounds.

Earlier this week I heard Daniel Priestly talk about the concept of your doubling rate. Everyone has one.

3. Slow Is Smooth, Smooth Is Fast.

The NT7 isn’t built to go viral. It’s built to build momentum.

Small, clear steps done well—over time—create an avalanche of inbound opportunity.

4. Whoever Iterates Fastest, Wins.

NT7™ gives you a repeatable rhythm so you can test, tweak, and refine based on what works… and ditch what doesn’t.

It's the Direct - Adapt - Iterate Success Framework™ in motion for you content.

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The NT7™ Strategy: The 7-Day Weekly Content Machine

Each week, your business runs on one big idea—your “Anchor Message.”

This could come from a newsletter (like this one), a podcast, a YouTube video, or a live session you teach.

Then, that Anchor Message breaks down into daily content based on the NT7™ Framework:

1. Saturday – Principle: Teach a core belief behind your strategy.

2. Sunday – Strategy: Give a high-level map of how the principle plays out.

3. Monday – Discipline: Show the daily actions that drive it.

4. Tuesday – Tactic: Teach one step someone can take right now.

5. Wednesday – Family: Share how this strategy impacts your personal or client life.

6. Thursday – Fun/Contrarian: Call out a lie in your industry. Tell a story. Spark a rant.

7. Friday – Fitness: Tie the week’s theme to a physical principle. Show how success stacks over time. As Musashi says "when you know the way broadly, you will see it in all things.

That’s it.

7 days.

1 big idea.

All roads lead back to one CTA: your lead magnet or a calendar event.

It builds trust.

It builds rhythm.

It builds authority.

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The 3 Disciplines You Need To Make NT7™ Work

1. Pick One Platform to Master First.

Whether it’s YouTube, LinkedIn, or Instagram—pick one. Optimize it. Get traction. Then expand.

One of the simplest fixes I work on with my clients is getting them to focus on one platform. Most are attempting to succeed on all.

That's great in theory, but typically translates to chaos.

If you want true success...

...start by mastering one platform. Figure out what resonates with your audience.

Prove you can get it to convert, and then and only then, transfer those principles to the next platform and repeat your success.

2. Commit to One Message Per Week.

The NT7™ is built to create depth, not noise. Say one thing seven different ways—and hammer it home.

I'm a big fan of something I learned from Jon Cheplak, most people don't need to learn something new, they need to learn how to implement and focus on what they already know.

3. Drive All Content to One CTA.

Content without a destination is a dead end. Everything should point to your lead magnet, like:

👉 “4 Steps to Your First or Next $100K Online.”

Don’t assume people will figure out the next step. Lead them there.

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Tactics: How to Use the NT7™ Right Now

Here’s how you get started this week:

Step 1: Pick Your Anchor Message

Use your best idea from a newsletter, story, or strategy.

Step 2: Write 7 Posts Based on NT7™

Use the framework above to guide each day’s content.

Step 3: Create Your CTA Stack

Every post should end with one of three:

• “Download the 4-Step Guide to Your First or Next $100K.”

• “Join the newsletter to get the full breakdown.”

• “Book a strategy call to build your own NT7™.”

Step 4: Track What Resonates

Likes don’t matter. Engagement does. Booked calls do.

Use the winners to inform next week’s anchor.

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Ready to Attract Better Clients With Better Content?

Here’s the brutal truth:

If your content isn’t converting…

If your calendar isn’t full…

If your social feed is active but your email list is dead…

You don’t need more content.

You need better structure.

NT7™ is that structure.

And if you want me to walk you through it?

👉 Download “4 Steps to Your First or Next $100K Online.”

It’s free. It’s clear. And it’ll give you the content roadmap most coaches never figure out.

Next week, I’ll break down how to create content that sells your offer without sounding salesy—using the same formula I give my 1:1 clients.

Until then…

Simplify. Structure. Ship.

– Nate